Udaan is a network-centric B2B trade platform, designed specifically for small & medium businesses in India. It brings traders, wholesalers, retailers, manufacturers, and brands in India onto a single platform. With real insights into active trends and great B2B trade features, udaan brings to them the power of technology to scale & nurture their business.

Udaan was founded in the year 2016 by the former employees Flipkart - Amod Malviya, Vaibhav Gupta and Sujeet Kumar.

Business Model:

JTBD:

• DISCOVER customers, suppliers & products across numerous categories
• BUY & SELL on your terms – with secure payments & smooth logistics
• GROW your network through repeats & relationships with like-minded parties

TAM:

Going by the reports, there are 50 Million SME's (Small and medium enterprises) in India and the total number of transactions that take place across these segments has crossed 600 billion in 2018 alone

ICP:

ICP details

App experience

1. First screen upon launching post KYC verification is complete:

What can be improved: The categories can be personalized based on the business details entered by the user. I had entered food & restaurant - I could have been shown the Food category upfront

2. Upon setting preferred category, home screen is launched:

What can be improved: First time users can be taken through an onboarding flow to highlight features that can

a) make their experience better

b) make their transactions easier & faster

e.g.

• Highlight the Rate Card option by educating new users about the Flat Charges per delivery
• Commit new users to the app by allowing the to set up Udaan Pay for faster transactions
• Provide clarity on Return & replacement policies by guiding new users to read these policies upfront

3. Any user who launches the app for the first time has the app configured in English by default: What can be improved: Since the app asks for location preference, the app can ask for users to select local language or take users through a guided tour in the first session, where they can select their language preferences in the settings section

4. Push Notifications: Very few & contextual ones are sent - based on the category selected

What can be improved: Regional language-based APNs - based on the preferred language of the user

5. The Product Listing/Product Category pages

Build trust in users by educating them about Udaan fulfilled products. When a user has clicked on Udaan fulfilled products for the 1st time, show them a tooltip with what guarantees that offers to the user

6. The Product Display pages

When a user is on a PDP and has added the product to cart, their buying experience can be made smoother by guiding to buy more products from same Seller. This way, the user gets all orders from one seller - easier to track and faster rates of transaction