Observations:

• Onboarding nudges come up intermittently and more than once on the programs, messages and comunity tabs

• These nudges show up at the top of the screen rather than on the specific feature icons

  Existing onboarding flow

• "Train" section: If a student gives a wrong answer to an MCQ - the correct answer is highlighted for 10 seconds so that the student can read through the explanation

• Suggestion: search bar in the communities page

• Suggestion: more content on topics/subjects

• Suggestion: an automated reply to the gidimo chat

• Suggestion: whatsapp link to invite friends to open up inside the app/nudge to install app

• Suggestion: location access required - with details on why location permission would enhance experience

• App Push Notifications: 2 recieved everyday - b/w 8-9pm IST - Explore Send Time Optimization to understand preferred time of sending APNs which will lead to better clicks/opens

• Sync contacts option: powerful to get friends to come and explore the app

Use Cases for Engagement & Retention:

Frequency of Engagement

• Use ML/AI to:
  • Predict segments likely to engage with specific campaigns
  • Predict segments likely to purchase a subscription
  • Predict segments likely to churn out in the next 7,14,21 days etc.
• Use these segments to engage over App Push Notifications, SMS, Emails etc. - at the preferred time (Send Time Optimization) and with smarte subejct lines (Subjetc Line Optimization)
• Explore User Path Flows
  • Paths that the churned user took within the app - can we understand where the drop-offs occurred and fix the flow for other users (through UI/UX changes, contextual nudges, Push Notifications etc.)

Breadth of Engagement

How many features/What path does a student use/take?

• Chart the path that a highly engaged student typically takes in the app